“At EastWest, we believe in empowering Filipinos—not just financially, but in every aspect of their lives. The EastWest Dream Run 2025 is a reflection of our mission to help individuals push their limits, whether in their financial journey or their pursuit of health and wellness,” shares Martin Reyes, EastWest SVP and Head of Marketing and Cash Management.
Pru Life UK has solidified its position as the leading life insurer in the Philippines, with its outstanding business results and strengthened commitment to providing affordable and accessible financial solutions to more customers and communities.
The insurer has the highest New Business Annual Premium Equivalent (NBAPE) at PHP9.8 billion in 2024, according to the latest Insurance Commission report. The company posted a 33% quarter-on-quarter growth in Q4 2024, extending its lead over its closest competitor to 8.87%.
Pru Life UK’s total premium income rose to PHP48.2 billion, up from PHP46.2 billion in 2023, while its risk-based capital ratio strengthened to 491%, up from 453% in the previous year. This robust financial performance underscores the company’s resilience and capacity to thrive amid market fluctuations.
“Our strong business performance reflects our commitment to addressing the evolving needs of Filipinos with the right insurance products at the right time,” said Francis Ortega, Pru Life UK’s Chief Financial Officer. “We remain committed to sustainable growth anchored on innovative and customer-centric solutions.”
Some of the recent products that contributed to the insurer’s strong business are PRULifetime Income3, a limited-pay insurance that guarantees 5% annual payout and 200% lifetime protection and PRUMillion Flex3, a limited-offer investment-linked insurance plan payable in two years.
In 2025, Pru Life UK will expand its portfolio with new health and protection solutions to help more Filipinos achieve their financial goals.
As the first Takaful operator in the Philippines, Pru Life UK is preparing to introduce its first affordable, Shariah-compliant Family Takaful product to meet the protection needs of the Muslim Filipino community.
Pru Life UK’s Chief Customer & Marketing Officer Rozanne Magararu shared, “The trust of close to one million policyholders inspires us to protect more Filipinos.” She also shared that more than 11,000 claims amounting to PHP2.2 billion were approved in 2024. “This underscores the company’s commitment to fulfilling its promise to customers,” she added.
These results would not be possible without the dedication of its extensive network of more than 39,000 agents.
The company’s growth strategy also includes strengthening distribution channels through new partnerships this year.
“As we continue our journey of providing accessible and relevant insurance solutions to more customers, we look forward to strategic partnerships that will expand our reach, as well as innovative and targeted products and enhanced services,” said Sanjay Chakrabarty, President and CEO of Pru Life UK.
As the company marks its 29th year in the Philippines, Pru Life UK remains confident in its future trajectory and steadfast in its mission to be the most trusted health protector and life partner.
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About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines,and holds the largest life insurance agency force of over 39,000 licensed agents. Its headquarters is based in Bonifacio Global City, Taguig City.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* and Total Renewal Premium Income from Variable Life Insurance Products** as of FY 2024, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a 175-year legacy of safeguarding the future of millions of families for this generation and generations to come.
For more information visit www.prulifeuk.com.ph
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
*Renewal Premium Income from Variable Life Insurance Products – premium collected for existing policies
Note to the editor: Please use "Pru Life UK" when referring to the company.
Media Contact:
Tony Quijano
Media Relations
The EON Group
+639178093452
tony.quijano@eon.com.ph
Chal Lontoc-Del Rosario; Aira Agcamaran-Sy, Sun Life Philippines Client Segment Marketing Specialist; Renee Co, Sun Life Philippines Market Segment Manager; Chef Jeng Flores, CEO of Heavenly Desserts; Jacqe Yuengtian-Gutierrez, CEO of Happy Skin, BLK Cosmetics, and Seoul White Korea; and Angeline Tham, Founder of Angkas; and Cary Casipit, Sun Life Philippines Client Segment Marketing Head
In celebration of National Women’s Month, Sun Life Philippines’ event entitled, “BrightHER Impact: Empowering Women Entrepreneurs to Shine”, provided a platform for three trailblazing leaders: Chef Jeng Flores, CEO of Heavenly Desserts; Jacqe Yuengtian-Gutierrez, CEO of Happy Skin, BLK Cosmetics, and Seoul White Korea; and Angeline Tham, Founder of Angkas.
We’re thrilled to announce our strategic partnership with Sterling Bank of Asia! Through this collaboration, Sterling Bank will introduce Paynamics’ cutting-edge payment solutions to its merchant clients—helping businesses streamline transactions and drive growth.
Together, we’re making digital payments more accessible, seamless, and efficient for merchants across industries. This is just the beginning of financial innovation at work!
Stay tuned for more updates as we build the future of payments!
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The artwork, titled “The Balance of Warmth and Excellence,” was specially created by renowned impressionist artist Raul Patindol of the Tanay Artist Group. Inspired by the yin-yang symbol, the piece embodies EastWest’s unique fusion of Eastern heritage and Western progress—principles that have guided the Bank’s approach to financial services for the past three decades.
This is especially true for Overseas Filipino Workers (OFWs). They move abroad to make a living and support their families; however, they must also cope with living far from home and adapting to new cultures and environments. Should they get sick, it can disrupt their work abroad or it can be a possible reason for them to be sent back abruptly, which can have significant consequences on their finances, their family’s goals such as building their own house or business, and ultimately, derail their dream of coming home for good.
A recent study by Agile Data Solutions Inc., a market research firm specializing in consumer behavior analytics, recognizes JuanHand as one of the most trusted and hassle-free online lending apps in the country, reinforcing its reputation as a go-to choice for borrowers seeking seamless and secure financial solutions.
The study, which surveyed 3,544 respondents through the Hustle PH mini app, revealed that JuanHand is among the top brands with the most significant increases in awareness, trial, and brand preference among online lending platforms (OLPs).
In a landscape where trust is a critical factor due to concerns over unethical and illegal digital lenders, JuanHand sets itself apart by prioritizing security, transparency, and customer-first services. This commitment resonates with users, as 56% of respondents rated JuanHand as trustworthy and reliable, while 53% recognized it as a safe and secure lending option. Additionally, 46% of respondents who currently use a different primary lending app agreed that JuanHand provides a more user-friendly experience than their current provider, highlighting its dedication to making digital lending more accessible and convenient for Filipinos.
Pru Life UK continues its streak of excellence in communications, securing a 2024 Silver Quill Award for its outstanding local initiatives celebrating the 175-year legacy of its parent company, Prudential plc. This recognition from the International Association of Business Communicators (IABC) reaffirms Pru Life UK’s commitment to strategic and impactful storytelling, further strengthening its reputation as a leader in the life insurance industry.
In response, developers are offering competitive pricing, flexible payment terms, and additional incentives. With interest rate cuts expected to bring down mortgage rates, conditions are becoming increasingly favorable for buyers.
Pru Life UK continues to lead the Philippine life insurance industry, achieving the highest New Business Annual Premium Equivalent (NBAPE) of Php 9.8 billion in full year 2024 according to the latest Insurance Commission report. The company stayed strong with its 33% quarter-on-quarter growth in the fourth quarter of 2024, widening the gap to 8.87% compared to its nearest competitor. In particular, Pru Life UK is strong in Premium Income from Variable Life Insurance with a total of Php 46.1 billion and Renewal Premium Income from Variable Life Insurance reaching Php 36.2 billion.
To address this, Sun Life Philippines recently released a campaign that aims to empower Filipinos to chase their dreams with its latest offering, Sun Life Secure Income. The campaign is centered on a vibrant new series of digital advertisements featuring actor and TV personality, Donny Pangilinan, and a catchy new tune that is sure to get Filipinos singing along.
Cardiovascular diseases are the leading cause of mortality among Filipinos in 2023, according to the Philippine Statistics Authority (PSA), as cited by Professor Jeff Clyde Corpuz of the De La Salle University in the Journal of Public Health dated March 2024. Ischemic heart disease or coronary heart disease is the main cause of death from January to December 2022, accounting for 18.4% of all fatalities.
“The alarming rate of heart diseases and their alarming impact on mortality rates can be considered as a public health emergency in the Philippines,” Prof. Corpuz wrote. Risk factors, including high blood pressure, high-sodium and high-trans-fat diets, and physical inactivity, contribute to the rise of cardiovascular diseases in the Philippines.
The global technology sector is experiencing an unprecedented boom. From innovations in artificial intelligence and machine learning to the explosive growth of cloud computing, the industry is at the forefront of modern advancements, driving exponential growth.
The boom brings with it impressive financial performance, where tech companies are posting record revenues and profits. The stock prices of major tech firms have soared and consistently outperform other industries, reflecting investor confidence and the sector's resilience even in times of economic uncertainty. In fact, Information Technology stocks is the largest sector in the S&P 500 Index, comprising more than 30% of the index’s value as of February 28, 2025.
This is according to new research by Sun Life Asia entitled Women’s Wealth in Focus: Building Confidence and Security, which interviewed over 3,000 female respondents to understand the financial attitudes, behaviours, and challenges of women across the Philippines, Hong Kong SAR, Indonesia, Malaysia, Singapore, and Vietnam.
Finding showed that 60% of Filipinas feel their financial security has improved compared to their mothers’ generation. Despite the generational progress, however, traditional family dynamics and responsibilities held by women at home prevent many from achieving financial stability.
Pru Life UK welcomes the year by convening agents, partners, and investment experts at Seda Hotel Cebu for an in-depth discussion on 2025’s wealth-building opportunities.
The event featured a market outlook presentation by ATRAM Trust Corporation’s Chief Investor Engagement Officer, Phillip Hagedorn, who shared key insights on economic trends. He emphasised the importance of diversification, stable income streams, and technology-driven investments for the year ahead.
From Left: Atty. Benjie Yotoko, Assistant Postmaster General for Operations, PHLPost; Luis Carlos, Postmaster General, PHLPost; Jeffrey Navarro, Country Manager, Visa Philippines; Bella Lai, Regional Head for Southeast Asia, Visa Government Solutions, Visa
Visa (NYSE: V), a global leader in digital payments, has signed a memorandum of understanding with the Philippine Postal Corporation (PHLPost) aimed at expanding access to financial services for Filipinos, particularly those in underserved sectors such as rural communities.
Sun Life Investment Management and Trust Corporation (SLIMTC), Sun Life’s standalone, non-bank affiliated trust company, will be marking its fourth anniversary this July with an expanded suite of investment products and services to reach even more Filipinos and help them strengthen and diversify their financial portfolio.
“Sun Life Investment Management provides access to a wide range of investment outlets that can help Clients gain access to investment opportunities both locally and globally,” Michael Gerard Enriquez, President of SLIMTC said.
The suite of products and services that SLIMTC offers includes Investment Management Account (IMA), Corporate Trust Account, Retirement Fund Account, and Pre-Need Account. Moreover, it also offers Unit Investment Trust Fund (UITF), which includes Money Market Fund, Medium-Term Fixed Income, Long-Term Fixed Income, Local Equity Index Fund, and Active Global Fixed Income Fund of Funds.
Maya, the #1 Digital Bank and Payments Processor in the Philippines, supports the Department of Social Welfare and Development (DSWD) in its push to digitize donations through the newly launched Kaagapay Donations Portal and Harmonized Electronic Licensing and Permit System (HELPS).
On February 25, 2025, Alsons Development and Investment Corporation (Alsons Dev) partnered with Bonifacio Art Foundation, Inc. (BAFI), the organization behind The Mind Museum, to bring The Mind Rover to Avia Estate, Alsons Dev’s 121-hectare township in Alabel, Sarangani. This initiative makes the multi-awarded, globally recognized science museum experience accessible to public school students at no cost.
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With total earned premiums amounting to ₱57.15 billion, Sun Life bested the nearest competitor by more than ₱9 billion, establishing itself as the market leader for the 14th year in a row. In addition, we ranked number one in net income, invested assets, and total assets.
These achievements underscore the company’s unwavering commitment to providing exceptional service, innovative products, and unparalleled Client experience as the Filipinos’ Partner for Life.
Pru Life UK recently took part in recovery efforts for communities affected by typhoons and flooding in the Philippines and Thailand.
In the Philippines, Pru Life UK extended support to children and their families recently affected by Typhoon Kristine by contributing Php 300,000 to Save the Children Philippines’ emergency response initiatives. The company also organised its in-kind donation drive for affected families in the Bicol Region, distributing essentials through the Project Banyuhay relief operations of the Rotaract Clubs of Rotary International District 3820.
From Left: Suraj Ramchandani, Chief Growth Officer, CIMB; Ankur Sehgal, Chief Business and Strategy Officer, CIMB; Vijay Manoharan, CEO, CIMB; Jeffrey Navarro, Country Manager, Visa Philippines; Sid Bada, Senior Business Development Lead, Visa Philippines; Oliver Ornido, Director and Account Executive, Visa Philippines.
Visa (NYSE: V), a global leader in digital payments, and CIMB Bank Philippines, the most-awarded digital-only commercial bank in the country and The Asian Banker’s Best Digital Bank in the Philippines for 2025, have announced an exclusive partnership aimed at enhancing financial solutions for Small and Medium Enterprises (SMEs) in the Philippines. The signing ceremony, attended by senior officials from both Visa and CIMB Bank Philippines, marks a significant milestone in the ongoing collaboration that began in 2023.
