EastWest is advancing a smarter, easier and more customer-focused model of banking--using data to deliver more relevant financial options, improving everyday service experiences, and helping broaden investor access to one of the country’s landmark public offerings.
These initiatives earned EastWest three major recognitions from Asian Banking & Finance (ABF): Mid-Sized Retail Bank of the Year – Philippines and Analytics Initiative of the Year – Philippines, both for the second consecutive year at the Asian Banking and Finance Retail Banking Awards, and its first IPO Deal of the Year – Philippines award at the Asian Banking and Finance Corporate and Investment Banking Awards.
The awards demonstrate the impact of EastWest’s continued push to make banking more intuitive, accessible, and relevant to customers’ evolving financial needs. The Bank combines digital convenience with personal, advisory-led service across its store network which provides customers with more ways to transact, seek guidance, and manage their money with confidence. In 2025, digital transactions accounted for 51% of total transactions, while new digital onboarding capabilities enabled customers to open accounts and access services with less time and effort.
EastWest also completed customer journey improvements across digital onboarding, dispute resolution, complaints handling, and in-store experience. These enhancements helped drive an eight-point improvement in the Bank’s Net Promoter Score and a lower complaints ratio, reflecting stronger customer experience outcomes.
“Our progress begins with understanding what customers genuinely need and removing the friction that can get in their way,” said Ms. Ivy B. Uy, EVP and Head of Branch Banking Group. “Whether they are opening an account, exploring an investment, growing a business, or planning for the future, we want every interaction with EastWest to feel more relevant, thoughtful, and easy.”
The same customer-first discipline also shaped EastWest’s award-winning analytics initiative. As market conditions evolved and customer preferences shifted, the Bank used data-driven insights to better understand how customers manage savings, investments, and liquidity across different life stages and financial goals.
These insights gave EastWest Stores and relationship managers a stronger basis for meaningful customer conversations, enabling more personalized guidance on fixed-income investment options while supporting both immediate needs and long-term financial planning.
Beyond retail banking, EastWest was also recognized for its role in expanding access to the Philippine capital market as a Domestic Participating Underwriter for the initial public offering of Maynilad Water Services, Inc.
Completed in November 2025, the transaction became one of the largest initial public offerings in Philippine history and drew strong investor interest, reinforcing confidence in the country’s capital markets.
Through its distribution network and client relationships, EastWest helped support domestic and retail investor participation, contributing to a more diversified shareholder base. The offering also strengthened Maynilad’s capital base for long-term water and wastewater infrastructure investments while broadening its access to funding.
“These recognitions reflect different strengths of the Bank, but they are connected by one purpose: creating meaningful value for the people and institutions we serve,” Uy added. “They encourage us to keep listening, learning, and finding better ways to help our customers move forward.”
EastWest’s latest ABF wins validate its customer-focused growth strategy: using insight to make financial decisions more relevant, improving access across physical and digital channels, and connecting more Filipinos to opportunities in banking and investment.
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