EastWest Chief Marketing and Cash Management Officer Martin Reyes with EastWest Brand Ambassador Donny Pangilinan
He’s back! East West Banking Corporation (EastWest) has renewed its partnership with actor and digital personality Donny Pangilinan, officially extending his role as brand ambassador for another year. Together, they’re on a mission to make banking something younger Filipinos actually want to talk about: the EastWest app, new products and services, real conversations in communities, and a shared conviction that banking should just be easier.
“Donny doesn’t just reach young Filipinos, he connects with them” said Martin Reyes, EastWest Chief Marketing and Cash Management Officer. “We want this generation to see EastWest as their bank, the one that understands what they need, whether it’s a better app experience, products that make sense for their lives, or just banking that doesn’t feel like a chore. Donny tells that story better than anyone.”




