This shift fueled the rise of Moneymaxxing, a growing mindset focused on getting more value from the money you're already spending—whether that's through rewards, cashback, flexibility, or simply using the right financial tools for the right purchases.
Credit cards, when used strategically, can play an important role in that equation.
Hitting 30 is a MAJOR vibe shift. It’s that era when you outgrow the temporary and start investing in the enduring. You’re no longer just getting by—you’re rethinking your priorities with goals that offer a long-term value. At this stage, you choose the ones that give you peace of mind and focus on things that you’ve always wanted.
1. Trade the “sana” mindset into a “now na!” strategy
Adulthood isn't about having a massive windfall, it’s about having a system. Instead of keeping all your money in one "everything" pile, giving your funds to a specific home—like a dedicated savings or checking account—is the first step toward stability
Across Asia, an estimated USD5.8 trillion* in family wealth is expected to change hands between generations by 2030, the largest intergenerational transfer in the region’s history. Yet despite growing awareness of the need to plan, most families haven’t taken the steps to protect what they’ve built. Wills go unwritten. Succession plans stay unfinished. And wealth that took decades to build can unravel in a single transition.
What people don’t always see about freelancing is the reality of irregular income, delayed payments, and taxes fees that chip away at their earnings before it even gets to them. Here’s how freelancers Andrea Sumida, Founder and Creative Strategist of Kohi Social, and Lyn Cepillo, a content creator and social media manager, work around this challenge.
Build your budget around your most conservative income month.
“When I first started freelancing, one of my biggest struggles was treating every payment like stable income.” Andrea shares, “Since projects and payments were irregular, there were months that felt abundant and others that felt very tight. I also underestimated how important budgeting, emergency funds, and cash flow management were as a freelancer.”
While navigating freelance income, Andrea realized the importance of budgeting and managing cash flow.
Saving in your salary account is a financial situationship you need to exit, and you can easily start fresh with better rates on GSave by GCash.
Everyone has done it: using your first payroll account as your “everything” account because you’ve had it for so long, and opening a new one takes too long. It’s easier to just stay in that comfortable "situationship" with your payroll account, but the only thing that will come out of it is giving up your hard-earned money’s growth.
But when there are better options out there that give you better rates for close to no effort, your payroll account becomes the dead weight to financial independence.
Expanding support for DepEd with learner protection, teacher wellness, and Brigada Eskwela initiatives
EastWest Rural Bank donated 20 smartphones to DepEd Learner Support Center to strengthen responsiveness of learner protection services nationwide, including mental health, child welfare, and anti-bullying response.
As classes open nationwide this June, EastWest Rural Bank (EWRB)—EastWest Banking Corporation’s rural banking arm—is strengthening its support for both students and educators. The Bank is rolling out a multi-faceted program focused on learner protection, teacher wellness, and community engagement initiatives in partnership with the Department of Education (DepEd).
