EastWest Brings Back Donny Pangilinan, Doubles Down on the Next Generation

EastWest Chief Marketing and Cash Management Officer Martin Reyes with EastWest Brand Ambassador Donny Pangilinan

He’s back! East West Banking Corporation (EastWest) has renewed its partnership with actor and digital personality Donny Pangilinan, officially extending his role as brand ambassador for another year. Together, they’re on a mission to make banking something younger Filipinos actually want to talk about: the EastWest app, new products and services, real conversations in communities, and a shared conviction that banking should just be easier.

“Donny doesn’t just reach young Filipinos, he connects with them” said Martin Reyes, EastWest Chief Marketing and Cash Management Officer. “We want this generation to see EastWest as their bank, the one that understands what they need, whether it’s a better app experience, products that make sense for their lives, or just banking that doesn’t feel like a chore. Donny tells that story better than anyone.”

Sun Life showcases the power of a secure income in new campaign featuring Donny Pangilinan

In the Philippines, Gen Z and Millennial employees have been showing higher levels of passivity when it comes to their career as they are still focusing on basic achievements, such as gaining more income. Consequently, they are not able to work towards their desired goals and aspirations.

To address this, Sun Life Philippines recently released a campaign that aims to empower Filipinos to chase their dreams with its latest offering, Sun Life Secure Income. The campaign is centered on a vibrant new series of digital advertisements featuring actor and TV personality, Donny Pangilinan, and a catchy new tune that is sure to get Filipinos singing along.

Sun Life and Beyond Sport foster healthier communities with grand opening of revamped basketball court in Calauan, Laguna

Sun Life Philippines and Sun Life Financial-Philippines Foundation, Inc., in line with their commitment to help Filipinos live healthier lives, recently unveiled a newly refurbished basketball court in the Legacy of Light Village, a resettlement model community that the Sun Life Foundation helped develop in Calauan, Laguna. This is part of the “Hoops + Health” program, a PHP 40 million partnership with Beyond Sport, a global sport-for-social-change organization. The program aims to leverage the power of basketball to encourage physical activity and promote healthier lifestyles by renovating basketball courts across Asia.