Pru Life UK empowers more Muslim communities in Mindanao with its Adopt-a-Madrasah Program

Pru Life UK expands its Adopt-a-Madrasah program, empowering more Muslim communities in Mindanao, as part of its Takaful journey.  The Adopt-a-Madrasah learning modules will be rolled out in Davao, Cagayan de Oro, and Zamboanga.

In October 2024, Pru Life UK piloted its Adopt-a-Madrasah (Islamic school) program for three madaris in Davao City benefiting over 450 students and teachers with school materials. 

This year, the program aims to support 1,500 students and teachers in nine Islamic schools.

With international NGO ASSIST as its program implementing partner, the Adopt-a-Madrasah program aims to enhance capacity-building, financial literacy, climate and health awareness to foster resilient communities. The learning modules will include:

Pru Life UK reinforces market leadership, eyes continued growth in 2025

From L-R: Pru Life UK’s Executive Vice President & Chief Financial Officer Francis Ortega, Pru Life UK’s Chief Customer and Marketing Officer Rozanne Magararu, and Pru Life UK’s President & Chief Executive Officer Sanjay Chakrabarty

Pru Life UK has solidified its position as the leading life insurer in the Philippines, with its outstanding business results and strengthened commitment to providing affordable and accessible financial solutions to more customers and communities.

The insurer has the highest New Business Annual Premium Equivalent (NBAPE) at PHP9.8 billion in 2024, according to the latest Insurance Commission report. The company posted a 33% quarter-on-quarter growth in Q4 2024, extending its lead over its closest competitor to 8.87%.

Pru Life UK’s total premium income rose to PHP48.2 billion, up from PHP46.2 billion in 2023, while its risk-based capital ratio strengthened to 491%, up from 453% in the previous year. This robust financial performance underscores the company’s resilience and capacity to thrive amid market fluctuations.

“Our strong business performance reflects our commitment to addressing the evolving needs of Filipinos with the right insurance products at the right time,” said Francis Ortega, Pru Life UK’s Chief Financial Officer. “We remain committed to sustainable growth anchored on innovative and customer-centric solutions.” 

Some of the recent products that contributed to the insurer’s strong business are PRULifetime Income3, a limited-pay insurance that guarantees 5% annual payout and 200% lifetime protection and PRUMillion Flex3, a limited-offer investment-linked insurance plan payable in two years.

In 2025, Pru Life UK will expand its portfolio with new health and protection solutions to help more Filipinos achieve their financial goals. 

As the first Takaful operator in the Philippines, Pru Life UK is preparing to introduce its first affordable, Shariah-compliant Family Takaful product to meet the protection needs of the Muslim Filipino community. 

Pru Life UK’s Chief Customer & Marketing Officer Rozanne Magararu shared, “The trust of close to one million policyholders inspires us to protect more Filipinos.” She also shared that more than 11,000 claims amounting to PHP2.2 billion were approved in 2024. “This underscores the company’s commitment to fulfilling its promise to customers,” she added.

These results would not be possible without the dedication of its extensive network of more than 39,000 agents.

The company’s growth strategy also includes strengthening distribution channels through new partnerships this year. 

“As we continue our journey of providing accessible and relevant insurance solutions to more customers, we look forward to strategic partnerships that will expand our reach, as well as innovative and targeted products and enhanced services,” said Sanjay Chakrabarty, President and CEO of Pru Life UK. 

As the company marks its 29th year in the Philippines, Pru Life UK remains confident in its future trajectory and steadfast in its mission to be the most trusted health protector and life partner.

# # #

About Pru Life UK

Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future. 

Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines,and holds the largest life insurance agency force of over 39,000 licensed agents. Its headquarters is based in Bonifacio Global City, Taguig City. 

Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance. 

Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* and Total Renewal Premium Income from Variable Life Insurance Products** as of FY 2024, according to the Insurance Commission. 

Pru Life UK is a subsidiary of Prudential plc, with a 175-year legacy of safeguarding the future of millions of families for this generation and generations to come. 

For more information visit www.prulifeuk.com.ph

*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year

*Renewal Premium Income from Variable Life Insurance Products – premium collected for existing policies

Note to the editor: Please use "Pru Life UK" when referring to the company.

Media Contact: 

Tony Quijano

Media Relations

The EON Group

+639178093452

tony.quijano@eon.com.ph

Pru Life UK receives Silver Quill Award for excellence in communications

Pru Life UK Head of Brand & Communications Kathryn Cajucom (middle) with Manager for Communications Janica Riego (right) and Assistant Manager for Communications Lalaine Almazan (left)

Pru Life UK continues its streak of excellence in communications, securing a 2024 Silver Quill Award for its outstanding local initiatives celebrating the 175-year legacy of its parent company, Prudential plc. This recognition from the International Association of Business Communicators (IABC) reaffirms Pru Life UK’s commitment to strategic and impactful storytelling, further strengthening its reputation as a leader in the life insurance industry.

Pru Life UK tops the life insurance industry in 2024

The insurer achieved Php 9.8 billion in new business premiums, ahead of its closest competitor by 8.87%

Pru Life UK continues to lead the Philippine life insurance industry, achieving the highest New Business Annual Premium Equivalent (NBAPE) of Php 9.8 billion in full year 2024 according to the latest Insurance Commission report. The company stayed strong with its 33% quarter-on-quarter growth in the fourth quarter of 2024, widening the gap to 8.87% compared to its nearest competitor. In particular, Pru Life UK is strong in Premium Income from Variable Life Insurance with a total of Php 46.1 billion and Renewal Premium Income from Variable Life Insurance reaching Php 36.2 billion. 

Pru Life UK kicks off 2025 with investment insights in Cebu

Pru Life UK welcomes the year by convening agents, partners, and investment experts at Seda Hotel Cebu for an in-depth discussion on 2025’s wealth-building opportunities.

The event featured a market outlook presentation by ATRAM Trust Corporation’s Chief Investor Engagement Officer, Phillip Hagedorn, who shared key insights on economic trends. He emphasised the importance of diversification, stable income streams, and technology-driven investments for the year ahead.

Pru Life UK supports international and local disaster recovery initiatives

PRUVolunteers from Prudential joined in rebuilding homes in Sukhothai Province, Thailand that were affected by typhoons. 

Pru Life UK recently took part in recovery efforts for communities affected by typhoons and flooding in the Philippines and Thailand. 

In the Philippines, Pru Life UK extended support to children and their families recently affected by Typhoon Kristine by contributing Php 300,000 to Save the Children Philippines’ emergency response initiatives. The company also organised its in-kind donation drive for affected families in the Bicol Region, distributing essentials through the Project Banyuhay relief operations of the Rotaract Clubs of Rotary International District 3820. 

Pru Life UK brings its climate and mental health resilience program to Cotabato City

Extreme weather events such as typhoons, floods, and droughts continue to threaten 60% of our land and 74% of the Philippine population. These climate-induced disasters hit rural and farming communities the hardest, disrupting livelihoods, destroying homes, and leading to increased mental health concerns. 

To shed light on these challenges, Pru Life UK facilitated a session for about 50 staff of the Bangsamoro Transition Authority (BTA) in Cotabato City. The session focused on the critical intersection of climate change and mental health, emphasising the need for community resilience and practical interventions.

The session shed light on the growing psychological toll of extreme weather conditions, equipping attendees with the knowledge, practical tools, and strategies to help communities navigate the emotional and mental challenges brought about by these adversities. 

Pru Life UK and Humble Sustainability join forces to champion responsible e-waste disposal and digital inclusion

Tackling climate change and bridging the digital divide, Pru Life UK has partnered with leading climate health technology start-up Humble Sustainability to redefine the future of electronic waste.

Through the principles of a circular economy, the partnership showcases how sustainability can create lasting social impact while protecting the planet.

As part of this pioneering collaboration, Pru Life UK’s unused company IT assets will be brought back into circularity by undergoing Humble’s reselling program with its extensive network of buyers. In its first month of the partnership, Pru Life UK has generated over Php 240K from its revenue share and is expecting additional batches of IT assets in the coming months along with devices and equipment donated by its employees. All proceeds from the sale will supplement the purchase of electronic devices to be donated to the company’s chosen community madrasahs (Islamic schools) in Mindanao as part of its Adopt-a-Madrasah programme. 

Pru Life UK champions climate resilience with sustainability partnerships

Pru Life UK is stepping up its commitment to sustainability through strategic partnerships that help address the negative impacts of climate change and enhance community resilience amid worsening climate-related challenges.

Through the Climate and Health Resilience Fund (CHRF) that was set up by Prudence Foundation, the community investment arm of Prudential plc across Asia and Africa, a Php 10 million grant was awarded to CARE Philippines to work with Pru Life UK for the rollout of the Sustainable Health Interventions for Eradicating Leptospirosis and Dengue (SHIELD) Project in target communities in Malabon and Valenzuela City.

Launched in March 2024, the CHRF is a USD 2 million initiative that aims to support local programmes that mitigate climate-related health risks and build community resilience in Asia and Africa.

Pru Life UK brings clean water and long-term community resilience to Bantayanons

In an uplifting effort to improve lives, Pru Life UK has launched the Ulan Alang sa Bantayan (Rain for Bantayan) programme, offering clean water and building long-term community resilience to residents of Bantayan Island, Cebu.

For years, families on the island have struggled with limited access to clean water, often walking long distances to fetch it. The Ulan Alang sa Bantayan programme has tackled this issue head-on by building two rainwater harvesting systems in Barangays Sulangan and Maricaban. Supplemented by the distribution of water containers such as pails and water jugs for each household, these systems will provide over 540 families with a 2,000-liter supply of clean water, eliminating the need for exhausting trips. Training for locals will also be conducted to ensure the facilities remain effective for years to come.

Pru Life UK wins grand award at the 2024 UN Women WEPs for inclusive family support

Pru Life UK was recognized as the grand winner of the 2024 United Nations (UN) Women Philippines Women’s Empowerment Principles (WEPs) Awards in the Gender-Responsive Marketplace category.

This award highlights our dedication to creating products and services that prioritise inclusion, diversity, and equality.

Central to this recognition is PRUHealth FamLove, an insurance product crafted to address the needs of today’s diverse families.  

From single parents to multi-generational households and same-sex partnerships, PRUHealth FamLove provides tailored protection to ensure that all families feel supported and empowered. Know more about this product here

Pru Life UK embarks on Takaful education roadshow, starts with Davao and Cagayan de Oro

Atty. Mehol Sadain, Senior Professorial Lecturer at the Institute of Islamic Studies, University of the Philippines in Diliman, shared about Islamic finance and Shari’ah principles.

Pru Life UK, the first insurer in the Philippines to receive a Takaful or Islamic insurance license from the Insurance Commission, has embarked on a Takaful education roadshow. This aims to educate and engage key stakeholders—including select agents, the media, and local communities—on Shari’ah and Takaful. Pilot Takaful education sessions were conducted in both Davao City and Cagayan de Oro, enhancing understanding of Islamic insurance principles and fostering dialogues and collaboration with stakeholders.

Tips for making the most out of your 13th month pay

As the holidays approach, many Filipinos eagerly anticipate their Christmas bonus or 13th month pay. Here are some exciting ways to make the most of it:

Pay off debts 

Before diving into new investments, consider using part of your bonus to settle debts like credit cards or loans. Clearing high-interest debt helps improve financial health. 

Pru Life UK named Circle of Excellence Awardee at the 15th Asia CEO Awards

Pru Life UK Vice President and Head of Brand & Digital Paul Bantayan (1st from right) accepts the Circle of Excellence Award for Company of the Year at the prestigious 15th Asia CEO Awards

Pru Life UK, the leading life insurance company in the Philippines, has been recognised as a Circle of Excellence Awardee for Company of the Year at the prestigious 15th Asia CEO Awards, one of the largest business awards events in Southeast Asia. This honour highlights Pru Life UK's contributions to business excellence and its positive impact on Filipino society.

Pru Life UK has consistently demonstrated leadership in the industry, ranking as the top life insurer in the country with a New Business Annual Premium Equivalent of Php 4.8 billion and total premium income from variable life insurance products of Php 22.5 billion, as reported by the Insurance Commission as of Q2 2024.

Pru Life UK opens new general agency offices, expands nationwide presence to serve more Filipinos

Leading life insurer Pru Life UK continues its mission to make life insurance more accessible to Filipinos by inaugurating seven new general agency offices. This expansion underscores the company’s commitment to widening its reach and enhancing service delivery to Filipinos nationwide.

With four new agencies in Metro Manila and three in the Mindanao region, Pru Life UK now operates over 170 general agencies and branches and continues to grow its network of more than 42,000 digitally empowered agents. This move strengthens the company’s presence in strategic locations, enabling the company to better serve the diverse needs of over 1.8 million Filipino families.

Here’s a fund from Pru Life UK capitalising on global technology trends

In an era where technology is driving innovation and transforming industries globally, Pru Life UK introduces the PRULink Global Tech Navigator Fund (the “Fund”), offering Filipino investors a unique opportunity to capitalise on the dynamic growth of the global tech sector.

The global tech sector is poised to close 2024 with solid earnings, driven by AI enhancements boosting demand for software, semiconductors, electronics, e-commerce, and more tech advancements.

Available as a fund option within Pru Life UK’s investment-linked insurance products, the PRULink Global Tech Navigator Fund is designed to keep a pulse on key tech trends across the globe, with potential to deliver high returns for investors.

Pru Life UK wins Four Golden Arrow award for corporate governance excellence

Strengthening leadership in the insurance sector by upholding regulatory standards

In photo: Atty. Paul Mandal, Pru Life UK Senior Vice President & Chief Legal, Government Relations, and Sustainability Officer (1st from right), together with independent board member Ida Tiongson (3rd from left), received the four Golden Arrows recognition from the Institute of Corporate Directors during the ASEAN Corporate Governance Scorecard Golden Arrow Awards.

Demonstrating its steadfast commitment to transparency, accountability, and regulatory compliance, Pru Life UK received the coveted Four Golden Arrow award from the Institute of Corporate Directors (ICD) at the ASEAN Corporate Governance Scorecard (ACGS) Golden Arrow Awards recognition ceremony held on 19 September in Pasay City. The leading life insurer earned 119 points in the 2023 ACGS assessment, a marked improvement from the company’s scores in previous years. 

PRULink Global Tech Navigator Fund, your gateway to financial growth

In today's world, technology drives everything we do. From AI and 5G to Cloud Storage and Gaming—tech is at the core of our lives. To harness growth in this dynamic sector, Pru Life UK introduces the PRULink Global Tech Navigator Fund (the “Fund”)—your gateway to investing in the future of technology.

The Fund is a Peso-denominated investment vehicle focused on global companies at the forefront of technological advancements. It offers access to the ATRAM Global Technology Feeder Fund of ATRAM Trust Corporation (“ATRAM”) whose target fund is Fidelity International’s Fidelity Funds - Global Technology Fund (the “Target Fund”). 

Build Your Own Business - Kickstart A Rewarding Career with Pru Life UK

This September, Pru Life UK, a leading life insurer, invites aspiring financial advisors to its exciting Build Your Business (BYB) sessions. 

These sessions offer a deep dive into the insurance industry and the opportunities that await. 

In the Philippines, where insurance coverage is below 2% of GDP, financial advisors play a vital role in bridging the protection gap. They guide Filipinos in areas like insurance, retirement planning, and asset protection. 

Pru Life UK is dedicated to developing this essential workforce, providing a supportive environment for long-term career growth. With a proven track record of empowering its agents, Pru Life UK offers a fantastic opportunity to join its 38,000-strong agency force and start a fulfilling career as a financial advisor. 

Pru Life UK introduces PRULink Global Tech Navigator Fund, powered by ATRAM and Fidelity International

Pru Life UK is tapping into the dynamic growth of the global tech industry with its exciting new offer, the PRULink Global Tech Navigator Fund.   This innovative, Peso-denominated Fund gives customers access to the ATRAM Global Technology Feeder Fund of ATRAM Trust Corporation (“ATRAM”) whose target fund is Fidelity International’s Fidelity Funds - Global Technology Fund (the “Target Fund”). 

The Target Fund is one of the largest in the world with USD 23.9 billion in assets as of July 2024.  ATRAM is the leading digitally-powered asset and wealth management firm in the Philippines with over PHP 360 Billion in assets under management as of June 2024.