Pru Life UK continues to lead the Philippine life insurance industry, achieving the highest New Business Annual Premium Equivalent (NBAPE) of Php 9.8 billion in full year 2024 according to the latest Insurance Commission report. The company stayed strong with its 33% quarter-on-quarter growth in the fourth quarter of 2024, widening the gap to 8.87% compared to its nearest competitor. In particular, Pru Life UK is strong in Premium Income from Variable Life Insurance with a total of Php 46.1 billion and Renewal Premium Income from Variable Life Insurance reaching Php 36.2 billion.
