The life insurance company's NBAPE amounted to a total of Php 10.54 billion for 2023
Pru Life UK ranks number one in the life insurance industry in the Philippines, garnering the highest New Business Annual Premium Equivalent (NBAPE) as reflected in the recently released Insurance Commission (IC) report as of 31 December 2023.
The report shows that Pru Life UK achieved an impressive NBAPE of Php 10.54 billion for 2023 representing 11% growth. The company broadened the gap with the closest competitor by a margin of Php 472 million. NBAPE serves as the universally accepted performance metric used to assess sales performances of the life insurance industry in the Philippines.
Owing to the company's innovative offerings, Pru Life UK also leads in total premium income from variable life insurance products, amounting to over Php 45.7 billion as of 31 December 2023.