Sun Life's "Play for Life" Campaign Wins Gold at Panata Awards 2025

Members of the Sun Life Marketing team at the Panata Awards 2025

Sun Life of Canada (Philippines), Inc.'s innovative financial literacy campaign "Play for Life" has been awarded Gold at the prestigious Panata Awards 2025.

The campaign, which gamified financial literacy education, was recognized in the Best Showcase in Integrated Marketing Campaign category for its creative approach to making complex financial concepts accessible and engaging to Filipinos.

"We're honored to receive this recognition," said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life Philippines. "Play for Life embodies Sun Life's longstanding commitment to promoting financial literacy in the Philippines. As the first company to launch a multimedia campaign on financial education in the country, we're always looking for fresh, engaging ways to empower Filipinos to make brighter financial choices."

Play for Life: Sun Life marks Financial Independence Month with announcement of new game and more activities

What if you could take your financial journey for a test drive? That’s exactly what you can do with Sun Life’s upcoming game, Play for Life: A Game of Choices, which is set to launch in June 2024. This Financial Independence Month, Sun Life is launching engaging activities that will foster financial literacy among Filipinos through gamification elements. 

Embark on Your Financial Journey with Play for Life 

Play for Life is a free, single-player online game that mirrors the financial decisions one encounters in real life. The objective of the game is to achieve your chosen life goals through strategic financial and life decisions while navigating the ups and downs.