Members of the Sun Life Marketing team at the Panata Awards 2025
Sun Life of Canada (Philippines), Inc.'s innovative financial literacy campaign "Play for Life" has been awarded Gold at the prestigious Panata Awards 2025.
The campaign, which gamified financial literacy education, was recognized in the Best Showcase in Integrated Marketing Campaign category for its creative approach to making complex financial concepts accessible and engaging to Filipinos.
"We're honored to receive this recognition," said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer at Sun Life Philippines. "Play for Life embodies Sun Life's longstanding commitment to promoting financial literacy in the Philippines. As the first company to launch a multimedia campaign on financial education in the country, we're always looking for fresh, engaging ways to empower Filipinos to make brighter financial choices."
