Union Bank of the Philippines’ (UnionBank) Chief Technology & Operations Officer and Chief Transformation Officer Henry Aguda recently talked about the importance of balancing data collection and individual privacy and how this ensures the best experiences for customers.
Speaking at an online forum, “Realizing the Promise of AI in Financial Services for Exceptional Customer Experience,” organized by global technology company Altair, Aguda shared valuable insights on how UnionBank is able to achieve this balance, benefiting customers and its employees.
“Everything has to have a balance, between the rights of individuals—our customers; and the need for the Bank to maximize its top line -- which is, the more you know about your customers, the more you are able to influence what they procure as services from you,” Aguda said.