PSBank recently won a Bronze “Brand Builder” award for Excellence in Brand Positioning at the 2019 PANAta Awards – the premier industry recognition program of the Philippine Association of National Advertisers (PANA) – for its highly-successful Sixth Sense campaign, which effectively positioned how easy and fast it is to get a home loan with the bank.
The short film-driven campaign, which was launched online and on TV, received an abundance of positive feedback for its creative, humorous, and effective attempt to communicate how clients can overcome the fear of a long waiting time for loan approval, through PSBank’s one-day credit decision capability.
