City Savings Bank appoints new Chairman of the Board, ramps up digital transformation to strengthen services to underserved segment

City Savings Bank (CitySavings), the thrift subsidiary of Union Bank of the Philippines (UnionBank), is strengthening its digital transformation as part of its vision to help people with moderate means.

This comes alongside the appointment of UnionBank’s Chief Technology and Operations Officer and Chief Transformation Officer, Henry R. Aguda, as its new Chairman of the Board, whose expertise is expected to boost CitySavings’ digital transformation initiative.

“Henry brings with him a wealth of expertise that was also instrumental in UnionBank’s successful digital transformation. With his appointment as its new Chairman, we are confident that CitySavings will be able to go further in its transformation journey, allowing it to cater to the underserved segment much better,” said Larry Ocampo, CitySavings President and CEO.

"CitySavings has been helping many of our kababayans through accessible financing options, and our priority is to bring these loans to even more potential customers by optimizing the Bank's existing customer touch points and the infrastructures that support them, powered by artificial intelligence (AI) models created by our Data Science and AI Team," Aguda said.