UnionBank Showcases Next-Gen AI-driven Banking at DigiCon 2025

UnionBank of the Philippines once again took center stage at DigiCon 2025, the country’s premier digital and technology conference organized by the Digital Marketing Association of the Philippines (DMAP). The annual event brought together leaders in business, marketing, and innovation to explore how emerging technologies—like artificial intelligence (AI)—are transforming industries and shaping the digital future.

This year, UnionBank showcased a deeper, more human approach to AI—one that brings personalization and empathy to the heart of every digital interaction.  Aligning with DigiCon 2025’s theme, “The Age of I: The Power of Personalization,” UnionBank showcased how AI can create meaningful, human-centered experiences for customers and employees—reflecting its brand promise to help Filipinos “Live a Life Unlocked,” where technology empowers individuals to pursue their goals with greater freedom, confidence, and ease.

Built by Bacolod, for Bacolod: Saludad, PHINMA Properties’ First Masterplanned Township

A homegrown community designed with Bacolod’s heritage at heart, Saludad blends world-class planning with the warmth of local life

Imagine waking up to the warmth of Bacolod mornings, walking through tree-lined streets to a neighborhood café, or sending your children off to school without ever leaving your community. This is everyday life envisioned at Saludad, PHINMA Properties’ first masterplanned township in the city—one designed with Bacolodnons, for Bacolodnons.

Security Bank opens 12th branch in Cavite, 363rd nationwide

Security Bank executives and guests at the opening of the Bank’s 363rd branch in Kawit, Cavite  (From left): Maribeth Tabanan, Owner of GPST Trading; Leslie Cham, EVP and Branch Banking Group Head; Hon. Mayor Armie Aguinaldo, Municipal Mayor of Kawit; Michael Tsai, President/Owner of Robertson Plaza; Rose Christine Tsai, Owner of Robertson Plaza; Hon. Councilor Gerardo Jarin, Municipal Councilor of Kawit; Leizza Reyles, Business Manager of Kawit Branch; Hannah Anonuevo, FVP and Area Head; Ronald Austria, SVP and Branch Banking Luzon Distribution Head; Hon. Councilor Bong Cajigas, Municipal Councilor of Kawit

Security Bank continues to broaden its reach with the opening of its newest branch in Kawit, Cavite—its 363rd branch nationwide and 12th in the province, reinforcing the Bank’s commitment to make banking more accessible to communities beyond Metro Manila.

‘Tis the Season to Flexi: Stay Merry and Ready This Holiday Season with PSBank

From early gift shopping to last-minute expenses, PSBank Flexi Personal Loan gives you the extra cash and flexibility you need to make the most of the season

It’s that time of the year again when homes light up, families reunite, and friends gather to celebrate the season. From gift-giving and festive dinners to long-awaited getaways, the holidays are all about creating moments that matter. But amid the cheer and excitement often come extra expenses that can make budgets feel tight.

To help Filipinos enjoy a worry-free and joy-filled season, Philippine Savings Bank (PSBank) offers a smart and flexible way to stay financially ready with PSBank Flexi Personal Loan— a collateral-free loan that lets you access funds anytime, anywhere, so you can focus on what truly matters: making memories with the people you love.

Getting Started Made Simple: Sun Life Easylink Protect For Every Go-Getter

Every Filipino go-getter can relate: there’s nothing like big dreams to fuel the fire inside and push them to action. Maybe it's buying that dream home, ensuring their children's education at the best schools, or building a business that would change everything.

However, Sun Life Asia's latest Financial Resilience Index reveals that while Filipinos are feeling more financially confident, long-term planning remains a challenge. The numbers tell a story many would recognize – only 64% feel capable of meeting their future goals, and one in three Filipinos couldn't sustain themselves beyond three months without external support if income suddenly stopped.

These findings prompted Sun Life of Canada (Philippines), Inc. to launch Sun Life EasyLink Protect, an investment-linked life insurance product designed specifically for individuals looking for a plan that will address their protection and wealth accumulation needs without the hassle of a lengthy application process.

EWRB Partners with DepEd NCR to Honor 50 Years of Educational Excellence

Showing its full support for the country’s education sector, EastWest Rural Bank (EWRB) joined the Department of Education – National Capital Region (DepEd NCR) in marking its 50th Founding Anniversary. The celebration, held at Quezon Memorial Circle in Quezon City, brought together teachers, administrators, officials, and partners from 21 divisions across Metro Manila. EWRB served as the only private bank invited as an official sponsor, providing the official event shirts for the participants.

DepEd NCR, one of the country’s largest regional offices, oversees more than 2,000 public elementary and secondary schools across Metro Manila, serving hundreds of thousands of teachers, non-teaching staff, and learners. Its golden anniversary marked five decades of service and excellence in public education.

PNB Makati Center: A growing hub for health and wellness along Ayala Ave.

Within Makati City, one major thoroughfare has become a popular destination for those who want a safe and open space where they can exercise and connect with others. On weekends, Ayala Avenue transforms into a vibrant space for bikers, joggers, and wellness enthusiasts, attracting a growing community that values both productivity and healthy living.

As interest grows in promoting work-life balance in the city, PNB Makati Center is positioning itself as one of the most attractive locations for health and wellness brands looking to tap into this momentum.