Every year on World Health Day, global attention turns to the importance of protecting people’s well-being. In the Philippines, there is an opportunity to strengthen the healthcare system’s emphasis on preventive care alongside treatment.
Many Filipinos seek medical attention only when symptoms become severe. A report by the Philippine Statistics Authority (PSA) found that in 2024, more than a third of Filipinos died from illness without seeing a medical professional beforehand1, reflecting the country’s long-standing challenge of delayed health-seeking behavior.
