With more shoppers increasingly drawn to the digital sphere for the speed, convenience, and the vastness of options it offers, businesses are starting to ride the livestreaming wave to let their brands tap into the bigger pool of customers online and engage them more intimately beyond the brick-and-mortar stores.
To provide a more accessible platform for micro, small, and medium businesses to sell more, Globe Business is giving local MSMEs an opportunity to adapt to the popular retail trend and bring their products to where customers are shopping now through its Digistore, which will stage another live shopping event as a sequel to the successful pilot last year.