The Platinum Award is considered the highest honor in the Trusted Brand Awards, as there is only one sole winner bestowed with such honor. The recognition is wholly based on consumer voting, where over 8,000 individuals in the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan rate 50 categories of products and services according to their trustworthiness, credibility, quality, value, innovation, social responsibility, and understanding of customer needs. In the Life Insurance category, Sun Life was once again chosen by Filipinos as their most trusted brand.
