Visa Highlights the Role of Payments in Shaping Gen Z's Financial Future

New Visa study shows how Gen Z is paving new pathways to financial independence, combining practicality, technology, and a commitment to achieving stability.

Understanding Gen Z's impact on payments and commerce with Visa Advisory Services offers businesses valuable insights to engage this influential generation effectively.

Gen Z, now in their 20s and 30s, is beginning to drive changes in work, business, and relationships, according to research from Visa (NYSE: V), a global leader in digital payments.  As these young professionals aged 16 to 30 pursue financial independence, they are redefining youth financial management and embracing a dynamic, holistic approach to thrive in a rapidly evolving world. 

Reimagining Payments with Visa: Key Trends Shaping the Future of 2025

Innovations and consumer-driven shifts redefining the payments landscape—empowering seamless, secure, and smarter transactions in a rapidly evolving digital economy.

Payments are undergoing a significant evolution, driven by advancements in technology and evolving consumer behaviors. In 2025, the payment landscape globally and in the Philippines is set to become more seamless, secure, and interconnected, according to Visa, a global leader in payments technology. These changes reflect a broader movement toward efficiency and inclusivity, reshaping how individuals and businesses engage with digital transactions. 

This shift unlocks diverse purchasing opportunities and fosters greater confidence in embracing global e-commerce. At the same time, businesses harness innovative tools to optimize operations, elevate customer experiences, and maintain a competitive edge in a tech-driven market. With the expansion of cross-border e-commerce and the adoption of dynamic security frameworks, here’s a closer look at the trends redefining how Filipinos pay, shop, and do business in 2025.

Coding the future of payments: GCash breaches 50k QR merchant mark

The use of QR for mobile digital payments is very popular in various emerging and developed economies. In China, for example, mobile digital payments account for over half of the country’s total transaction volumes.

In the Philippines, the use of the said technology is still in its nascent stage, and has yet to see an explosion in usage today. 

Despite this GCash, operated by Globe Fintech Innovations Inc. (Mynt), sees the value of setting up as many QR-enabled merchants as possible, as it believes that the future of mobile digital payments lies on innovative technologies.