Ahon Sa Hirap, Inc. (ASHI) is a microfinance institution NGO that operates from Quezon City, serving more than 74,000 clients through 60 branches in the Calabarzon and Western Visayas regions with over 600 employees. ASHI’s mission is to improve access to financial services in their communities to enable families to lift themselves out of poverty.
Estrella Andres, Vice President of ASHI, was prompted to realign ASHI’s IT strategy when ASHI set new goals for growth: number of branches, number of clients served, community coverage and an updated list of services offered.
