With the fast-paced evolution of technology in the lives of people and businesses around the world, some brands were able to adapt. Unfortunately, some were still left behind, particularly the Micro, Small and Medium-sized Entrepreneurs (MSMEs).
This is why the Association of Filipino Franchisers, Inc. (AFFI), the home of Filipino home-grown franchisers, believes that the 3 I’s—Improvement, Integration and Innovation—will be the name of the game for SMEs this year. Many MSMEs have to learn to fully embrace technology by integrating new systems that will help improve and innovate their business.