Security and frictionless banking experience go hand-in-hand at ING
Campaign seeks to inform and collaborate with customers on keeping accounts safe
Digital banking, especially via mobile devices, is quickly becoming the top-of-mind mode of transactions for many Filipinos. While it is highly associated with ‘speed’, ‘convenience’ and ‘ease of use’ among its users, digital banking is often seen as ‘less safe’ and could be more prone to hacking and fraud.
Conventional ways of ensuring account security, such as complex password, is no longer a guarantee from hacking, nor does ownership of a smartphone immediately imply that the user is familiar with technology or any of the jargons it comes with.