The numbers are in and it’s undeniable – customer experience is everything. Studies reveal the irreplaceable value of good customer experience to the success and growth of any company in any industry.
A study from PwC revealed that customers are willing to pay up to a 16% price premium for top-flight service, while 32% of all customers are willing to walk away even from a brand they love after only one bad experience. Customer loyalty also grants businesses much more flexibility based on a study from the Temkin Group. Loyal customers are five times as likely to repurchase a product and forgive a mistake, seven times as likely to try new products, and four times as likely to refer the brand or company to others.
