2025 Financial Trends Every Filipino Should Know

Filipinos are encouraged to stay informed about key financial trends that shape consumer experiences and impact their financial well-being. With strategic planning and the right tools, they can confidently navigate an ever-evolving economic landscape.

Digital Banking and Fintech Adoption

The adoption of digital banking and fintech solutions continues to rise in the Philippines, with more consumers turning to mobile wallets, e-wallets, and other digital platforms for everyday transactions. These tools offer significant advantages, including enhanced convenience, 24/7 access to funds, and minimal transaction fees, all of which make financial services more accessible to a broader audience. With mobile-first solutions, consumers are able to manage their money in real-time, saving time and improving financial efficiency.

Financial inclusion and digital transformation: CitySavings and the future of banking

DIGITAL INNOVATIONS FOR THE MASS MARKET: City Savings Bank (CitySavings) joins the 2022 UnionBank Innovations Festival held last September 7 - 9 at the newly inaugurated UnionBank Innovation Campus, City of San Pedro, Laguna. The booth features the thrift bank’s innovative and relevant products that make banking simple for the mass market. Aboitiz Group President and CEO Sabin Aboitiz (front, 4th from left) joins the CitySavings team.

On September 7 to 9, 2022, Union Bank of the Philippines (UnionBank) launched “The Future of Banking is with U”, the 2022 UnionBank Innovation Festival at the UnionBank Innovation Campus in San Pedro, Laguna. The event was hosted in celebration of numerous digital solutions, trends, and innovations in technology and their applications to the lives of Filipinos.

Among the participants at the prestigious event was UnionBank’s thrift bank subsidiary, City Savings Bank (CitySavings). CitySavings is one of the largest thrift banks in the country, with the goal of providing comprehensive yet simple banking solutions for the Filipino mass market.