Smart Padala, the remittance brand of PayMaya Philippines (formerly Smart eMoney, Inc.), launches today its new campaign with Angel Locsin as its brand ambassador as part of efforts to further strengthen its leadership in the remittance service industry.
The new campaign aims to reinforce the brand message of Smart Padala which is PadaLapit.
Based on data from the first National Baseline Survey on Financial Inclusion released by the Bangko Sentral ng Pilipinas mid-2015, it is estimated that on average, Filipinos take around 22 minutes to reach the nearest financial services touch point. It also costs an average of P43 for a roundtrip fare.
