Filipinos can now kickstart their investment journey for the price of a donut or a cup of milk tea, thanks to leading mobile wallet GCash, which is bringing investment to the mobile wallet.
Invest Money, a feature in the GCash app, is an online platform that allows users to invest in mutual funds straight from their smartphones for a minimum of only P50, making it the cheapest and most accessible investment vehicle in the country.
The price of entry is roughly the value of a fancy donut at Krispy Kreme or half the price of a large milk tea, a come-on for beginners in investments or those afraid to put their hard-earned money at risk.
Traditional investments, on the other hand, require a minimum capital of P5,000 to P10,000.
As of October, GCash users have opened 432,000 Unit Investment Trust Funds (UITF) accounts in the Peso Money Market Fund of GCash’s partner provider ATRAM Trust Corp., surpassing the number of retail UITF accounts in the Philippine banking system, according to Mynt, the company behind GCash.