Avida, Ayala Land’s residential brand for middle income Filipinos, marks its 25th year with the launch of a TVC (TV Commercial) on January 25. The TVC three interconnected scenarios – a young start-up couple, an OFW father welcomed back by his family to their new home, and a female painter pursuing her passion for art – that embody Avida’s commitment to find a world of possibilities to inspire lives at 25.
Set to the tune of Avida’s Silver Anniversary theme song “Home is Here” sang by Johnoy Danao, an independent musician and recording artist with a huge online following, it portrays the present as only Avida can do it and the future as Avida envisions it. The mission is to enable individuals to live their dreams and make each day special in their Avida home.
